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Walmart’s Ads: What Do They Really Mean?

by John J. Mcknight April 5, 2023

Most people think of Walmart as a place to buy cheap, mass-produced goods. But what many don’t realize is that Walmart is also one of the largest and most sophisticated advertising machines in the world. In fact, Walmart spends more on advertising than any other company in the US.

What’s even more fascinating is that Walmart’s ads are often full of hidden messages and subtext. If you know how to decode them, you can learn a lot about what Walmart is really thinking – and how it wants you to think about it.

Let’s take a closer look at some of Walmart’s recent ads and see what they really mean.

“The Good Life”

This ad, which aired during the Oscars, shows a series of vignettes of people enjoying “the good life.” We see a young couple buying a house, a family on a beach vacation, and a retiree playing with her grandchildren.

The ad is narrated by Oprah Winfrey, who tells us that “the good life is within reach for everyone.”

What the ad really means: The good life is only within reach for those who can afford to shop at Walmart.

“The Choice”

This ad, which aired during the Super Bowl, shows a series of people making choices in their lives. We see a woman choosing to start her own business, a man choosing to adopt a child, and a family choosing to move to a new home.

The ad is narrated by actor Walton Goggins, who tells us that “every day, we make choices that matter.”

What the ad really means: The choices you make don’t really matter, as long as you choose to shop at Walmart.

“Somewhere Better”

This ad, which aired during the Olympics, shows a series of people striving to be their best. We see a woman training for a marathon, a man working to support his family, and a young girl practicing her violin.

The ad is narrated by Olympic gold medalist Michael Phelps, who tells us that “we all want to go somewhere better.”

What the ad really means: You can only go somewhere better if you shop at Walmart.

10 Things You Didn’t Know About Walmart Sales

by John J. Mcknight March 27, 2023

Walmart’s prices are often lower than other stores because they source many of their products directly from manufacturers. This allows them to avoid the “middleman” and pass on the savings to their customers.

Walmart’s store layout is designed to make you spend more. The produce is typically at the front of the store, while the more expensive items are located in the back. This encourages customers to walk through the entire store, exposing them to more products.

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Walmart uses a technique called “bait and switch” to get you to buy more expensive items. They will place low-priced items near the entrance to lure you in, and then once you’re inside, they will try to sell you more expensive items.

Walmart employs a team of “secret shoppers” who pose as regular customers and report back on their experiences. This helps the company keep track of how well their stores are doing and identify any problems.

Walmart’s employees are not paid very well. In fact, many of them are paid so little that they qualify for government assistance programs like food stamps.

Walmart is the largest private employer in the United States. They have more than 1.4 million employees, which is more than double the number of employees at the second largest private employer, McDonald’s.

Walmart is the largest retailer in the world. They have more than 11,000 stores in 27 countries, and they generate more than $500 billion in revenue each year.

Walmart’s founder, Sam Walton, was a devout Christian. He often placed Bible verses on the store’s receipts and required his employees to attend religious meetings.

Walmart has been involved in a number of controversies over the years. They have been accused of putting small businesses out of business, mistreating their employees, and contributing to the decline of the American middle class.

Despite all of the controversy, Walmart is still one of the most popular retailers in the United States. In fact, more than 140 million people shop at Walmart each week.