Profiles | Review & Information for Smart Shoppers

5 Ways To Stand Out To Recruiters And Headhunters

by John J. Mcknight May 5, 2023

In today’s job market, it’s more important than ever to make sure you’re doing everything you can to stand out to potential employers. Recruiters and headhunters are often inundated with resumes, so it’s important to make sure yours is at the top of the pile. Here are five ways to make sure you’re standing out for all the right reasons:

Keep your resume up to date

This may seem like a no-brainer, but you’d be surprised how many people don’t keep their resumes up to date. Make sure you’re including your most recent positions and experiences, and that your resume is tailored to the specific job you’re applying for.

Get involved in professional networking

Headhunters often find candidates through professional networking sites like LinkedIn. Make sure you’re active on these sites and that your profile is complete and up to date.

Make yourself an expert in your field

One way to really stand out is to make yourself an expert in your field. This could involve writing articles, giving presentations, or teaching classes. Anything that makes you a more valuable asset to potential employers will make you more likely to catch a headhunter’s eye.

Get involved in your community

Headhunters are also looking for well-rounded candidates who are involved in their communities. Get involved in local charities or volunteer organizations to make yourself more attractive to potential employers.

Stay positive and professional

Finally, it’s important to always present yourself in a positive and professional light. This means keeping your social media profiles clean and avoiding negative comments about previous employers.

By following these tips, you can make sure you’re doing everything you can to catch a headhunter’s eye.

How To Build A Strong Brand For Your Small Business

by John J. Mcknight March 6, 2023

As a small business owner, you know that a strong brand is important for your business. But what does that mean, exactly? A strong brand is more than just a great logo or a catchy tagline. It’s the sum total of how your customers, clients, and prospects perceive your company. It’s what they think of when they hear your name or see your logo.

You can also use the third party website to stay up-to-date about business, small business or personal finance like Risethestudio.

Building a strong brand isn’t easy, but it’s worth the effort. A strong brand can help you attract new customers, differentiate yourself from your competitors, and charge premium prices.

Here are some tips for building a strong brand for your small business:

Define your brand.

The first step in building a strong brand is to define your brand. What is your company’s mission? What are your core values? What are your unique selling points? Once you have answers to these questions, you can start to craft your brand message.

Develop a visual identity.

Your visual identity is how you visually communicate your brand. It includes your logo, your color scheme, your typography, and your overall design aesthetic. Your visual identity should be consistent across all of your marketing materials, from your website to your business cards to your social media profiles.

Build a strong online presence.

In today’s digital world, your website is often the first impression potential customers will have of your brand. Make sure your website is professional, easy to navigate, and informative. In addition to your website, make sure you have a strong presence on social media. Use social media to share your brand’s story and connect with your target audience.

Be consistent.

Consistency is key when it comes to branding. Your brand should be consistent across all touchpoints, from your website to your social media profiles to your email marketing. Use the same colors, fonts, and logo across all of your marketing materials.

Tell your story.

Your brand should have a story. What is the history of your company? Why did you start your business? What are your company’s values? Telling your story will help humanize your brand and make it more relatable to your target audience.

Focus on quality.

When it comes to your product or service, quality is always more important than quantity. Make sure you’re providing a high-quality product or service that meets the needs of your target market.

Be authentic.

People can spot inauthenticity a mile away. When you’re building your brand, make sure you stay true to your company’s values and mission. Be genuine in your interactions with your customers, and don’t try to be something you’re not.

Delight your customers.

Make sure your customers have a positive experience with your brand at every touchpoint. From your website to your customer service to your product, always strive to delight your customers.

Get involved in your community.

Another way to build a strong brand is to get involved in your community. Volunteer for local causes, sponsor community events, and get to know your neighbors. As you build relationships in your community, your brand will become more well-known and respected.

Be patient.

Building a strong brand takes time. It’s important to be patient and consistent in your branding efforts. Don’t try to do too much too quickly. Just focus on taking small steps consistently, and over time, you’ll see your brand begin to grow.

The most useful sites for finding local businesses and services

by John J. Mcknight November 7, 2022

are probably going to be the big ones like Yelp, Google, and Facebook. But there are also some great, more niche sites out there. If you’re looking for a specific type of business or service, you might want to check out one of these:

– Angie’s List: A site where you can read reviews of local businesses and services, as well as find deals and coupons.

– Citysearch: Another review site, with a slightly different focus than Angie’s List.

– Foursquare: A social media/review site that lets you “check in” to businesses and rate them.

– Canalysnavigationforum: A directory of local businesses, with some user-generated reviews and ratings.

– Superpages: A directory of local businesses, with some user-generated reviews and ratings.

– Yellow Pages: The old-school directory, now available online.

These are just a few of the many, many local business directories and review sites out there. And while they can all be useful, it’s important to remember that not all of them are created equal. Some are better than others, and some are more useful for certain types of businesses than others.

So, what’s the best way to use these sites? Here are a few tips:

– First, take the time to create profiles for your business on as many of these sites as possible. The more places your business is listed, the easier it will be for customers to find you.

– Second, actively encourage your customers to leave reviews on these sites. The more positive reviews you have, the better.

– Third, monitor what’s being said about your business on these sites, and respond to both positive and negative reviews. This shows that you’re paying attention, and it can help to turn a negative review into a positive one.

Following these tips should help you get the most out of the local business directories and review sites. And who knows, you might even find a few new customers in the process!