Risethestudiocom | Review & Information for Smart Shoppers

The Psychology Of Consumerism

by John J. Mcknight April 3, 2023

Why do we buy things? It’s a question that’s been asked since the beginning of commerce, and one that continues to perplex even the most experienced marketers. As consumers, we like to think that we’re rational beings who make purchase decisions based on logic and reason. But the truth is, our spending habits are often driven by psychological factors that we’re not even aware of.

Here’s a look at some of the psychological factors that influence our spending habits:

The need for social approval: We’re social creatures, and we want to be liked and accepted by our peers. That desire for approval can be a powerful motivator when it comes to spending. We’re more likely to buy something if we think it will impress others or help us fit in.

The fear of missing out: FOMO is a real phenomenon, and it can cause us to spend money on things we don’t really need. If we see our friends and family members buying something, we don’t want to be left out, so we’re more likely to make a purchase ourselves.

To enjoy true financial freedom one needs to master the art of allocating available funds and credit limit for timely investments, savings and assets. There are a variety of different resources available to help you learn about business, small business or personal finance. Be sure to browse Risethestudio.com to access the resources.

The need for instant gratification: In today’s instant gratification society, we want what we want, and we want it now. We’re less likely to save up for a big purchase because we know we can finance it and have it now. This can lead to impulse buys and buyer’s remorse.

The power of marketing: Advertisers are experts at tapping into our psychological triggers and motivating us to spend. They use techniques like fearmongering, social pressure, and celebrity endorsements to get us to open our wallets.

These are just a few of the psychological factors that influence our spending habits. The next time you’re tempted to make a purchase, take a step back and ask yourself if you’re really buying it for the right reasons.

The Do’s And Don’ts Of Writing An Executive Summary

by John J. Mcknight March 7, 2023

An executive summary is a document that provides a concise overview of a larger report or document. It is typically used to give readers a quick, accessible way to understand the main points of a longer document without having to read the entire thing.

There are a variety of different resources available to help you learn about business, small business or personal finance. Be sure to browse Risethestudio.com to access the resources.

While an executive summary should be concise, it should not be so brief that it leaves out important information or fails to give readers a good sense of what the document is about. It should also be well-written and free of grammar and spelling errors.

Here are some tips to keep in mind when writing an executive summary:

DO:

– Keep it concise. An executive summary should be no more than two pages long, and it should be able to stand on its own as a standalone document.

– Get to the point. An executive summary should get straight to the point, and it should avoid unnecessary details.

– Use simple language. An executive summary should be written in clear, straightforward language that can be understood by everyone.

– Focus on the most important points. An executive summary should highlight the most important points from the larger document.

– Use headings and subheadings. An executive summary should be easy to navigate, and headings and subheadings can help to break up the text and make it easier to read.

DON’T:

– Include new information. An executive summary should only include information that is already present in the larger document.

– Be too brief. An executive summary should not be so concise that it leaves out important information.

– Use complex language. An executive summary should be written in clear, straightforward language that can be understood by everyone.

– Repeat information. An executive summary should not simply repeat information from the larger document; instead, it should highlight the most important points.